The advent of Internet and Social Media means that consumers are seeking instant information and a seamless experience across multi channels. Empowered customers are now demanding more and more choice and speed from manufacturers and retailers. CPG/ Retail companies need to provide a better in store experience for their customer that is personalized, convenient and quick. In such a scenario; customer centricity, cost reduction and multi-channel mode of reaching out to customers are the key drivers in the retail and CPG industry space. Companies are looking for better customer engagement, next generation trade marketing, Omni channel commerce and integration of their sales channels to optimize their supply chain management.

Some key challenges for the CPG/Retail companies

Low visibility on the value chain leading to increased Time to market (TTM)
Massive volume of complex and mission critical data
Little or no visibility over secondary sales activities
Inability to track stock outs or over supply
Longer inventory handling time causing revenue loss
Delayed stock replenishment causing lost sales
Longer order to cash cycle
Complicated and longer partner on-boarding and de-boarding
Delayed dealer claims and scheme processing due to inaccurate and disparate sales data

Invasystems's Mobility and Analytic solutions are helping transform the entire retail business ecosystem. The Mobien Sales application can centralize sales force automation helping companies address issues of inconsistent market coverage, leakage of revenue owing to promotion mismatch and correcting low visibility on customer buying patterns. As a part of the Mobien Sales Suite, Invasystems also offers tools for monitoring activities in retail and running loyalty programs for retailers and influencers. Mobien Retail Application enables store promoters to conduct in-store branding, shelf tracking and report inventory outages.

Mobien Van sales is designed to generate a clear return on your investment thanks to manageable up-front costs of devices, easy integration with back-office systems and solid security capabilities. It offers reporting capabilities that span route wise transaction and inventory reports while putting you in control with a user friendly dashboard. Invasystems has custom solutions for CPG companies in mobility with actionable insights to improve their strategic decision making by constantly evaluating the retail landscape and devising the right campaigns. Invasystem's Analytics redefines customer engagement, extending deep visibility into the supply chain and offering the much needed bridge to the last mile of retail connectivity.

All this helps to achieve the core objectives of organizations for achieving differentiation, brand enhancement and competitive advantage. From retailer insights to promotions and loyalty programs; Invasystems Solutions aim at creating an effective information sharing platform connecting all the stakeholders across the Industry– companies, retailers and consumers. The end result being increased store visits, boost compliance, improve sales efficiency and drive revenue.