DNA (Distribution Network Automation)

In today’s world, the one of the key objectives for the executive management of a company with multiple sales channels is to equip their sales team with the right information in the right shape and form at the right time. The level of information needed for achieving market expansion through different routes does vary significantly with industry, products as well as regions.

Invasystems’ highly experienced product management team collaborated with sales teams from different industries and developed DNA (Distribution Network Automation) – an enterprise product to streamline the information collection from the entire value chain. DNA enables the field staff manage tasks such as order booking, payment collections, daily call reports, merchandising operations, etc. on a real time basis. In parallel, the system pro-actively presents various KPIs such as customers in the vicinity of the sales person and their profiles, analytical dashboards, discount calculators, etc. This enables the sales professionals up-sale and/or cross-sale with minimum efforts. DNA can integrate with host of enterprise business systems seamlessly enabling the decision making process in real time.


DNA’s rich list of features include
  • Primary Order Management
  • Secondary Order Management
  • Van Sales and Direct Store Delivery
  • Secondary dispatches and execution
  • Distributor Management System
  • Promotion / Scheme Management
  • Call Planning and Reporting
  • Product Analytics
  • Customer and Contact Profiling
  • Influener and Channel Sales
  • KRA Monitoring
  • Primary / Secondary Sales Returns
  • Claim processing
  • Merchandising
  • Market Watch
  • Expense Management
  • Geofencing and Geotagging


  • Increased Up-sale and Cross Sale
  • Reduced turn around at multiple nodes in the value chain
  • Reduced logistics costs
  • Real time control over field operations leading to a pro-active decision making process
  • Measurability and accountability to each aspect of the distribution process
  • Enhanced Market Share
  • Complete visibility on daily sales and product movements